Storyboard18 is Network18’s flagship platwhat is media vehicle focused on the advertising & marketing community and a leading source of news and analyses on the business of brands. It is only for the benefit of your company that we are intrigued by this marketing and communication revolution. To provide your advertisements with more traction, our initiative is always worth considering. And we do it with the highest dedication, interpreting the definitions of advertising and communication in the process. Transit media advertisingis a distinct sort of advertising since it enables the delivery of your message in innovative methods while also geo-targeting your target audience.

Reading on paper is slower and deeper, which means the reader recalls the https://1investing.in/ better afterward, whereas reading on screen is faster. If atext is too long, people often choose a printed version which is quite serene to read more carefully. This is one of the reasons or basis that schools and educational institutionsare still using textbooks far more often thantablets or other digital devices. 360 degree media strategy and planning utilizing strategic and tactical understanding of media environment at a local level with a national understanding. A process of linking the advertising creative to the right media channel.

What is Outdoor Advertising?|Outdoor Advertising Examples & Types

Being the experts in the advertising business for decades, we have certainly acquainted and attained an in-depth knowledge of what works and what does not when it comes to promoting companies and their brands. At present, we are taking up our clients to out and about every corner of the country, whether it is the rural or urban areas, on wheels to captivate the eyes. As we live in a technologically advanced society, no method of transportation is off-limits for brand marketing campaigns. Advertisements on the sides of buses, matadors, autos, and auto-rickshaws, among other vehicles, prove to be a huge hit with the public. Television advertising offers the benefit of reaching large numbers in a single exposure. Yet because it is a mass medium capable of being seen by nearly anyone, television lacks the ability to deliver an advertisement to highly targeted customers compared to other media outlets.

It is one of the most personal medium and offers selectivity, cost efficiency and flexibility advantages over other media. It is believed to be the most authoritative, influential, exciting medium for reaching very large audience. Display advertisement – Ads that use illustrations, photos, visual elements, may be National or Local. No wonder there are companies like Ads Advertising and Outdoor Today, which specialise in outdoors. Media agencies like Starcom have a dedicated division, Star Sight, concentrating on outdoors. Each channel addresses a special segment in terms of demographics, behaviour and attitude.

What are the core decisions taken under Media Planning Process?

This makes the place one of the most iconic advertising spots which every brand wants to tap in. Advertisers are willing to invest millions in these billboard spots because they know that the reach can be up to 40+ million people every year. Since they target customers while they are out of their homes, they are also called OOH (out-of-home) media in the industry. If the return on investment is your priority, then having someone hand out promotional pamphlets and flyers is one of the most cost-effective methods you can employ. Because people will pay more attention to the beautiful surroundings rather than the ad being placed there.

Magazines, especially those that target specific niche or specialized interest areas, are more narrowly targeted compared to broadcast media. Additionally, magazines offer the option of allowing marketers to present their message using high quality imagery (e.g., full color) and can also offer touch and scent experiences (e.g., perfume). Newspapers have also incorporated color advertisements, though their main advantage rests with their ability to target local markets. Once the media is finalized, the next decision is to be taken is regarding the time and frequency with which the ad will be displayed in the media. Booking the ad space needs careful understanding of the slot division of the media, the nature of the media and the demand of the media. For instance if a brand wishes to run their advertisement on a news channel than it will have to choose between slots such as morning news bulletin, afternoon news or prime time news.

KYC – Know Your Customer – Meaning, Objectives, Norms

The more detail that is known about the target audience, the easier it is for a creative to design an advertisement that will be effective. This is done by gathering all information about the client’s products, process, target customers etc by doing research. In a media plan, each media vehicle has a significance and a role to play.

Where traditional mass media are characterized by an information push, the communication processes on the Web are driven by a basic information pull, meaning that the control balance of the communication process has shifted in favor of the user. Billboards are the most popular form of outdoor media while digital billboards are the fastest growing ones. If you are willing to be experimental with your ad campaign, you can also use bicycle advertising to promote your business at a very low cost.

The advantage these industries get online is of more clearly defined target groups, mostly educated and belonging mostly to SEC AB. The internet reaches a sizeable population (approx. 50 per cent) in the metros. Outdoor advertising can cost as much as Rs21 lakh for a single hoarding on Patel Bridge on Marine Drive in Mumbai, or about Rs16 lakh at Heera Panna at Haji Ali in the same city. The ad revenues of general interest and film magazines have either reached a plateau or dipped. However, niche magazines covering areas such as auto, IT and real estate have seen increased ad revenues. Advertisers find the “fragmentation” into niche areas a boon for reaching narrow target groups. And, if the launch of fat new newspapers is anything to go by, there is a lot of steam still left in the print business.

The core objective of the campaign was to promote Fuse as a new way of snacking with the tagline “Feast Up”. Hoardings, also known as billboards, are generally located in high traffic areas such as along highways or near shopping malls to attract the attention of the highest number of drivers and pedestrians. He points out how out of a total of close to 31 lakh passenger vehicles sold in 2021, only 5,500 were electric vehicles. The commercial channel at Maruti reported over 39% sales growth in FY 2021. “After many years the commercial vehicle segment has started going up again,” Srivastava says.

Advertising appeals tend to adapt themselves to all media, whereas some kinds of executional devices are more adaptable to some media than others. It contains information provided by the account executive and is used by the creative department to produce an advertisement that conveys the desired message. Develop Media Strategy- decisions regarding the following- The media mix, Target market coverage, Geographic coverage, Scheduling, Reach versus frequency, Creative aspects and , mood, Flexibility, Budget considerations. TAM, in collaboration with its partner Neilsen Outdoor, is testing “NMR Outdoor” – a Peoplemeter equivalent for outdoors – in Chicago. The basic AIDA mannequin is likely one of the longest serving hierarchical fashions, having been in use for greater than a century.

PIB, BOC, Doordarshan, and AIR use various media vehicles for information dissemination: Anurag Thakur in LS

The advertising is highly targeted and relevant in terms of location, demographics, consumer behavior, and part of the day. Shashank Srivastava, senior executive director, marketing and sales, Maruti Suzuki. HashTAGit is one of the leading digital marketing agencies with offices at Delhi, Mumbai and Bangalore. Existed for decades for a reason, Traditional Outdoor Media includes Hoardings, Posters, Bulletins and more. Located in high-traffic areas where people go and see it, these media are the most common form of out-of-home advertising that actually generates positive results.

• Ensures that the promotional message is delivered to the right audience at the right time through the right media channel.
• Hoardings, also known as billboards, are generally located in high traffic areas such as along highways or near shopping malls to attract the attention of the highest number of drivers and pedestrians.
• While there is no denying that outdoor advertising provides tremendous brand reach and boosts brand recall, the benefits don’t end just there.
• DAGMAR Model was developed by Russell Colley in 1961 for setting advertising objectives and measuring advertising results.

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We also do analyse the historical data related to the medium and content and then take a call on whether we proceed with the opportunity or not. Advertise for Us Would you mind earning some cash with a little effort? Advertise with Us We make your brand popular with the help of Uber advertising, Car Branding, Taxi Advertising etc.

All said and done, Mass media still is the backbone of the media industry to reach the consumers of any industry required, and that is apparent from the fact that 3000+ categories are active on mass media vehicles. The newspaper DNA used outdoor advertising almost exclusively for spreading its launch message across the Mumbai conurbation. Earlier large companies like Reliance Infocomm, Hutch and Tata Indicom have used outdoor advertising massively to reach a large audience.

Analyzing whether the designed promotional message attained the desired results or not? Does the brand need to customize the media plan for better or to continue the same for longer duration? Such, in-in-depth follow up is done of the advertising campaign is carried out for future reference. Media strategy stands for ‘plan of action’ that shall be executed to propel the advertising campaign in the right direction. The well defined actions such as choosing the right media mix, time slot, location etc helps in converting the prospective audience into brand buyers. The role of advertising and marketing communication is to communicate information in a creative appropriate way.

Media buying for digital media involves booking ad space in digital platforms such as social media, websites, streaming channels etc. Types of Media planning essentially involves informed decisions to design an advertising material for a brand, product or service. The advertising world is full of terminologies that may sound simple but their in-depth meaning is a combination of analysis, decision and execution of activities that help in designing a perfect advertising material for the audience. Similarly, Media planning is also a term that comprises decisions at multi-level to create the customized promotional messages for a brand’s audience.

FM is also a part of the life of mature consumers driving to work daily. In addition, an extensive evaluate of the literature surrounding advertising effects, carried out by Vakratsas and Ambler found little empirical help for the hierarchical models. The AIDA model is only one of a category of fashions often known as hierarchy of effects models or hierarchical fashions, all of which imply that buyers move via a series of steps or levels after they make purchase selections. Organizations may conduct additional testing with close to-last promoting pieces to do extra fine-tuning of the messages and visuals earlier than going public. AIDA is an acronym that stands for Attention or Awareness, Interest, Desire and Action.

A brand/company’s logo or packaging is possibly its most important identity. Commuters get enough time inside the bus and trains as well as the passengers waiting at the bus stop or at railway station to read the message. Buses, taxis, auto-rickshaws carry the advertise message at a very nominal price.

If we know our target audience, we must also know what we are trying to attain through our promotional message. Deciding the objective, such as maximizing sales, creating brand awareness, special offers and discount announcement or any such objective should be set before drafting a promotional message. The media planning helps in setting the objective of the promotional message.

Size- The size of the ad will also play a major role in determining the cost of the media option. To create a strong top of mind recall, only a single ad creative has been used across all the cities. This is prominently in the brand color purple, showcasing the key ingredients of the product – chocolate and peanuts with the line ‘Chocolaty Feast’.

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